It started with Isla. Designing T-shirts on Canva…toying with the idea of selling them online. 

Then came an invitation to a mythical creatures birthday party. 

There were little mermaids and forest fairies. But Isla designed her own costume and showed up as what she called a “baddie slay fairy.” 

A Johnny Cash tee. A floral skirt she’d outgrown. Blundstone boots. Just enough sparkle around her eyes. 

Coachella-ready at seven. 

And it was that moment that sparked a name — Little Baddie. 

The line between bold and sweet. 

A mix of tough and tender. Sassy and kind. For girls who already know who they want to be. 

But behind that moment… was my own transformation. 

I was searching for a new place in life. 

Humbled by divorce and solo parenting, I wasn’t just rebuilding — I was searching for purpose. 

Something creative. Something meaningful. Something that felt alive again. 

Watching Isla create so freely — with zero self-doubt — lit something in me too. 

Little Baddie became more than a childrenswear brand. It became a reminder. 

That confidence can be learned — and rebuilt. That style is a language for expressing who we are. And that it’s never too early — or too late — to step into ourselves.  

Little Baddie is for girls who feel free to be themselves and embrace their uniqueness. 

Built by a mother finding her way. Inspired by a daughter who already knew hers.