About Us

Our Story

It started with Isla — designing T-shirts on Canva, toying with the idea of selling them online.

Then came an invitation to a mythical creatures birthday party.

There were little mermaids and forest fairies. But Isla designed her own costume and showed up as what she called a “baddie slay fairy.”

A Johnny Cash tee. A floral skirt she’d outgrown. Blundstone boots. Just enough sparkle around her eyes. Coachella-ready at seven.

That moment sparked a name: Little Baddie. The line between bold and sweet. A mix of tough and tender, sassy and kind — for girls who already know who they want to be.

But behind that moment was my own transformation.

I was searching for a new place in life. Humbled by divorce and solo parenting, I wasn’t just rebuilding — I was searching for purpose. Something creative. Something meaningful. Something that felt alive again.

Watching Isla create so freely, with zero self-doubt, lit something in me too.

Little Baddie became more than a childrenswear brand. It became a reminder: that confidence can be learned and rebuilt, that style is a language for expressing who we are, and that it’s never too early — or too late — to step into ourselves.

Little Baddie is for girls who feel free to be themselves and embrace their uniqueness.

Built by a mother finding her way. Inspired by a daughter who already knew hers.